KisanKraft is a market leader in the agriculture equipment market with pioneering vision and approach to growth in their consolidated effort to help not only small and marginal farmers but also skilled and semi-skilled construction workers. We had the mandate to get the website up and visible on the search engine for competitive keywords.
Search Engine Optimization, Web Development
Target high volume and high competition keywords
KisanKraft was an established supplier of agricultural products, however they were not present on the web. Many small players were dominating the search along with aggregators like IndiaMart, JustDial and Toolsvilla. In order to compete with these players we decided to hit the high volume keywords. Since KisanKraft was the domain expert we started optimising the product pages with the high volume keywords. It took a while to get the keywords to the first page.
The traffic to the site increased drastically and therefore the sales also increased.
We expanded the keywords to further increase the number of ranking keywords to dominate this segment.