What is Digital Media Marketing?

In: Digital Marketing


Digital media marketing means advertising your products through digital platforms like social media, search engines, emails, etc. Marketing works only when it is made at the right time and at right place to right audience. Digital media marketing has become one of the most powerful marketing in digital media. In modern world Digital media marketing plays an important role in how your audience is purchasing the product. This is leaving behind all the traditional marketing such as newspaper, radio, TV advertising. This is the reason why most companies are opting Digital marketing companies to deploy Digital Marketing. Also, each year new tools, technologies and platforms are introducing which is making Digital marketing better.

A proper marketing strategy can help you reach the right audience through Google, Facebook, YouTube and other Digital Platforms. Marketing strategies can also be modified based on online response, reviews and customer feedback. There are lot of different ways to market your products and services online, which is why many businesses are hiring an agency to manage their Digital marketing efforts. Digital marketing works for any industry, regardless of what your business is all about. The main goal of doing this is to attract people to your website and make them your customers.

Types of Digital media marketing:

1. Search Engine Optimization (SEO)

The process of optimizing your website is known as search engine optimization. This will help your website rank higher in search engine result page and to increase the organic traffic. There are 3 different ways of SEO, they are

On-page SEO:  On-page SEO refers to the factor that you can monitor on your website. By optimizing the keywords you can answer for readers question and rank higher on search engine result page.

Off-page SEO: Off-page SEO refers to page ranking of your website like back links from other site.

2. Content Marketing

In digital media marketing content marketing involves creation and promotion of videos, blogs and social media posts for the purpose of generating high traffic growth, brand awareness and online customers.

3. Social media marketing

Social media is all about real time and content based marketing. One of the biggest benefits of digital media marketing is that it allows products or services to reach more audience through digital platforms. Social media also supports your entire digital marketing plan that you made for your business. For example, if your brand develops an informative eBook, you can use social media to promote that and drive more traffic and people for the download. The channels in social media marketing are:

  • Facebook
  • Twitter
  • LinkedIn
  • Snapchat
  • Pinterest

4. Affiliate marketing

In this Affiliate marketing, you will receive some amount of money in the form of commission for promoting someone else’s services or products on your website. Its performance based advertising.

5. Pay per Click

In Digital media marketing, Pay per click is a method of driving traffic to your website by paying some amount to your advertiser for each click on your ad. Google AdWords is one of the best examples for Pay per click. These Ads are flexible and more effective for many different types of organisation. This is also one way of buying visits to your website.

6. Email marketing

Email marketing is considered as one of the highly useful digital media marketing strategies. If your emails are more effective, there are chances of converting your prospects into customers. This is also one of the cost-effective methods to stay in touch with customers. There are number of software and marketing automation tools out there for Email marketing. For example, Mailchimp can be used to send out emails and monitor how your subscribers interact with your emails.

Top 5 Reasons Why Digital media marketing is so important?

1. Content performance and Lead generation

Every business should have the right content for meeting specific goals. Until you have an informative and interesting content for advertising, you will not be successful. If you send your company brochure to your people’s letterbox, you will not have an idea how many people have viewed it and how many people have not. But if you have a brochure in your website, you can estimate how many people have viewed it and also can get their contact details. Here you can get qualified leads.

2. Improved Conversion rates

Call to action is most important element in digital media marketing. The links images and animations will effectively bring people to conversion. The content strategy that you use will help you attract quality traffic made from users that are interested in your products and services.

3. Higher Revenues

Digital media marketing not only saves money, it is cost effective also. No matter how small your business is, you can still implement some kind of digital marketing plan. Once you know who your target audience is, you can attract them. Higher conversion rates can provide beneficiary aspects for your business.

4. Real time Results

You can track the number of conversions and page interactions that is set for your website in Google Analytics. You can measure how well your content is driving results and attribute business revenue. You can prove that your brand is at leading edge using the right metrics in real time marketing analytics. By understanding the entire scenario, you can take necessary steps to improve your results.

5. Know about your competitors

You can monitor social media posts and also track the keywords of your competitors. Competitor analysis will help you stay on top page. You can use different tools to see how your competitors are performing on your targeted keywords and this will help you make your own plan. Many businesses are ramping up on their Digital media marketing campaigns, using various channels