B2B Lead Generation Services in India for your Business
Digipuush – Digital marketing agency, specializes in B2B lead generation services that gives measurable sales outcomes and ROI. It is, no doubt, a constant challenge to find new customers and maintain the sales pipeline.
With the introduction of digital marketing channels and increase in accessibility, lead generation services in India have evolved to become more complex and specific. The focus today is more on building long-term customer relationships with the help of lead generation services.
What you can expect from Digipuush lead generation services?
We are a team of 25 experienced Digital Marketers with full expertise in industry-based B2B lead generation services. We understand your target audience and their buyer persona like age, gender, location, industry, profession, interests and likes before creating lead campaigns.
With this we deliver qualified leads of high quality, that is most relevant in terms of your requirement. Our cost per lead (CPL) pricing is usually fixed based on your requirements. For example, if you are looking for real estate lead generation, based on the property value, location and amenities the price varies between Rs. 200 per lead to Rs. 3000. If you are an educational institution looking for potential students through lead generation services, the cost per lead (CPL) varies between Rs. 100 to Rs. 600.
We have generated more than 24000 leads for our clients, clocking crores of rupees in revenue. That’s why we have repeated clients using our lead services in their sales pipeline. Contact us today to get more leads to your business.
Did you know?
At least 88% of marketers incorporate content marketing into lead generation strategies.
74% of global companies consider lead nurturing to be their biggest priority, according to HubSpot.
5 benefits of lead generation services in India to any business?
Lead generation is no longer about a persistent sales representative making cold calls to customers through the day hoping for conversions. The focus of lead generation today is on the customer and not the company or the product. It requires skilled audience targeting, nurturing continuous relationships, and making decisions based on data. Lead generation is no longer limited to a single, overarching strategy but multiple ones that consider all the platforms the customer could be on. Good quality B2B lead generation services offer many approaches and strategies that you can choose from.
- Genuine leads will fill in your sales and marketing pipeline
- High quality leads often result in higher conversions
- Healthy return on investment (ROI)
- Saves marketing expenses
- Creates level playing field for small business without ATL marketing budget
Why partner with Digipuush lead generation agency?
Tactical lead generation services are all about inspiring confidence and interest in the products and services that your business offers without coming across like an aggressive marketer. Digipuush offers lead generation services with a holistic approach that allows you to close more deals
- Seasoned and certified digital marketing professionals
- On-time delivery of quality and quantity
- Transparent and honest cost per lead pricing
- Minimum junk leads, replacement of invalid leads, if any
- We measure the success of leads by the ROI generated
Why choose Digipuush for lead generation services in India among all the companies in Delhi, Mumbai, and Bangalore? Because we are known for our consistent quality that guarantees a sales pipeline for you.
How we generate leads and our process
We help optimize your website with the lead generation objective in mind. Today’s consumers search for products / services online and your website can act as a lead generation machine if it ranks for keywords on the top positions of SERP’s.
We run through keyword research and optimize the web pages with targeted long tail keywords. This will result in increase in website traffic through the keywords, thereby generating targeted marketing leads. Often users fill in the form provided on each page to get more information about the products / services. For example, a page containing services offered by dentist, the use fills in the form on the landing page resulting in a lead for the dentist. Alternatively, we can provide with appointment setting lead to the dentist through SEO.
2. Social Media
A social media lead generation strategy also involves understanding which channel is the right one for your business. Perhaps your relevant audience is mostly active on Facebook and not on Instagram or perhaps they can be found on LinkedIn. Pinpointing the exact channels that suit your business right from the beginning of a social media campaign is an important aspect of lead generation services.
We deploy lead generation campaigns on Facebook, Instagram, YouTube and LinkedIn to generate leads for our clients in India and abroad. Each platform is chosen based on the target audience and the budget of client. Like if you want to target c-level executives we recommend LinkedIn platform. At the same time if you are looking for real estate leads, we recommend Facebook and Instagram.
The campaign set up in each platform is different and we have the technical expertise to extract the audience insights to execute any lead generation campaigns. Some times we also use organic methods on social media channels to generate leads. For example, optimizing YouTube videos for keywords will result in quality leads.
Using pay per click (PPC) is the smart way to generate leads to your business. With good conversion rate, the spend on PPC is well justified. We create landing pages and optimize keywords for high relevance. This is the main criteria to improve the quality score of your PPC campaigns. Once we appear on the top of SERP using the ad route, the user navigates to the landing page through the ad and fills the form, there by generating the lead.
We create compelling landing pages optimized for pay per click campaigns. For example, an educational institute with multi city presence seeking potential candidates for MBA admissions, we use keywords like “best MBA colleges in India”, “Top MBA schools in Mumbai”, “MBA colleges in Delhi” etc. in the ad campaigns. We measure CTR, Quality score, CPC, Impressions and conversions for each PPC campaign.
4. Email marketing is the simplest and easiest way to scope out potential customers. It is also the one that can be the most impact full of all lead marketing services. It is expected that 4.3 billion people will have access to or use email by 2023, which is an exponential growth in the number of potential customers for businesses.
Email marketing is also one of the proven methods that delivers strong returns on investment. For every dollar that is invested into email marketing it is estimated that you get at least $42 in return. B2B lead generation services like ours personalize emails to match your audience, business goals, and immediate targets to reach a wider section of the population. It is also one of the most effective tools to continue engaging a warm lead, stay on top of their minds, and convert them into a buyer when they are ready through email automation.
5. Build a landing page
Another crucial part of B2B lead generation services is building a landing page. Usually, a landing page is distinctive, separate from the home page of your website, and is built with the sole purpose of advertising deals, offers, and other information that interests a potential lead.
Landing pages typically feature contests, white papers, eBooks, free trials or event information in exchange for gathering a lead’s contact details. Professional lead generation services like ours ensure that a landing page does its job – convert a lead to a long-term customer – by pointing them towards specific products or services.
6. Content Marketing
Lead generation is not just about racking up a list of new leads, which is easy enough to do. Top of the Funnel (ToFU) marketing is the first step towards lead generation where sales personnel make lists of potential customers and engage with them to gauge their interest.
B2B lead generation services like ours offer deep engagement and practices Middle of the Funnel (MoFU) marketing techniques that focuses on building strong relationships and trust to transform the lead from being a potential to a loyal customer. MoFU is a critical stage in the buying journey as this is where the leads are still making up their minds on how to solve the problem they are grappling with. Experienced B2B lead generation services will seize this opportunity to offer various solutions that your business can offer in the form of videos or webinars to convince leads that their problem can be addressed.
But what happens after your leads get more interested and are thinking of a purchase? This is where Bottom of the Funnel (BoFU) marketing comes in. As crucial as the previous stage, BoFU is the point where your customer is ready to buy your products or services but is still comparing your offerings with that of competitors. Continuous engagement and consultations with the lead should be a part of lead generation services through marketing tools like case studies, live demos, and trial offers to ensure that the lead arrives at a decision favorable to you.
Following the ToFU, MoFU, and BoFU stages to perfection is crucial for successful B2B lead generation with the focus being on educating and informing rather than marketing and selling. With every potential customer being only a few clicks away from deciding in favor of your competitors it is important that lead generation services adapt to the changing buying journey. Allocating more budgets to lead generation is well and good but it only gives you returns in the truest sense when you have gained not just more sales but customers.
FAQ’s – Lead Generation
How do lead generation companies work?
Lead generation companies provide cost per lea service, where in they provide leads at a fixed cost.
How to generate B2B leads?
- Outbound cold calls
- Using LinkedIn lead ads
- Using Facebook lead ads
- Content marketing
- YouTube form extension
- Gmail ads
- Google PPC
- Google Search ads
- Native advertising
- Affiliate marketing
How to generate sales leads for a small business?
- Get reviews from your customers
- Optimize Google local business
- Optimize all pages of your website for keywords and rich content
- Ask for referrals from existing customers
- Post content on social media platforms
How to get leads for my business?
- Build you website with search engine optimization
- Run paid ads to generate leads
- Build trust with customers and ask for referrals
What are lead generation services?
Leads can be generated using any of the following campaigns:
- Facebook lead ads
- Google display ads
- Google PPC
- YouTube form extension
- LinkedIn lead ads
- Instagram lead ads