Virtual Reality Companies in India

Virtual reality companies no longer serve only gamers but also game-changers in business. AR and Virtual Reality technologies are disruptive and allow for experiential digital marketing that lets businesses communicate more effectively than ever.  Our digital marketing agency team enables you to be an early implementer and create an impact by influencing the behavior of existing customers.

Why is working with virtual reality companies a must for your business?

Virtual reality companies, Digipuush and their technologies have long been under-utilised having focused mainly on gaming and entertainment systems. In the digital revolution that’s overtaking business, immersive technology has become an all-important experience that has become mainstream. More businesses are realising the importance of working with virtual reality companies to develop apps, and enhance their offerings and products. Virtual reality companies enable businesses to use a wide range of applications, be it in healthcare, retail, hospitality or travel. Businesses are incorporating new technologies like AR and VR to make their processes efficient, faster, and more productive.

So, is there a difference between AR and VR? Although they seem to have similar concepts, they are two very different concepts. Simply put, AR is the process of adding digital elements to augment the user’s experience of the real world. Pokemon Go is the most famous and well-known usage of AR in recent times. However, AR can be indispensable to businesses where consumers need to be immersed in the real world in different ways. AR enterprise solutions can include remote assistance, on-ground and hands-on training, and remote collaboration. AR can be perfect for industrial usage, and maintenance tasks, as well.

VR, on the other hand, sticks to its name and plunges the user into a fictional world devoid of reality. VR allows the user to immerse in a different world that is entirely simulated with no connection to the real world. VR is best suited for training purposes, organising virtual tours, and smarter remote collaboration using 3D. Walmart, for example, uses VR extensively for training its employees through various situations including scenarios like bad weather.

Virtual reality companies in India can develop AR and VR solutions that will allow users to derive a multi-sensory experience, which is not otherwise available. Businesses can have their customers touch, feel, see, hear, and smell their products to provide 360-degree engagement. AR and VR enhanced products and services would enable customers to intellectually appraise and emotionally connect with your products to make informed decisions.

Here’s how virtual reality development companies and their offerings can have an impact on your business

Improve product prototypes

Virtual reality companies like ours can help you use AR and VR to improve your visualisation and design of a product that is in the development stage. Enhance precision, functionality, and usefulness by seeing what the fully developed product looks like.

Virtual reality companies help you in making multiple changes to the prototype without ever having to build the real product before it’s fully ready. The decision makers in your organisation can provide constructive feedback during the development, while the product is being tested and analysed virtually, which will help improve productivity and save time and effort. For example, the health technology sector is expected to expand at a CAGR of 15.9% between 2016 and 2021 as it embraces new technologies with AR and VR being two of them. Virtual reality companies are working more with the healthcare sector to improve patient care systems, operational processes, provide more affordable solutions for the future, and create risk models for more efficient care.

Leaner business systems and processes

Having distributed teams across geographies and offices is the norm today. It’s the leaner, more efficient way of working and it is technology that has made it possible. Virtual reality companies can help you take more steps to make your organisation function seamlessly by reducing communication gaps.

With advanced infrastructure, you can now manage your human resources to realize their full potential. Conduct meetings, review performances, and tackle every issue without ever leaving your office.

Virtual reality companies can develop the appropriate applications and enhance software and hardware in your company so that you can considerably reduce business travel, which translates into more savings. Large organisations and agile startups alike now use virtual reality companies to set up technology infrastructure for onboarding, hiring, employee education, and better communication. For instance, at Boeing, workers were able to cut assembly time by 25% by wearing AR headsets that enabled them to cut the time taken to look at a computer screen multiple times.

Enhance customer experience

With more and more people getting access to the internet, shopping has now shifted online. E-commerce sales account for at least 14% of retail sales across the world and by 2023 e-commerce purchases are expected to jump to 22%. Engaging virtual reality companies enables you to substantially enhance customer experience by creating virtual stores for new product launches or even your entire product line. At least 77% of online shoppers make impulse purchases, which can capitalised upon with the help of virtual reality companies who can develop appropriate applications.

VR and AR can also be used for gathering extensive data and identifying constantly shifting social trends. You can also track shopper behavior and preferences as they look at products in their entirety and make their purchasing decisions. Using virtual reality companies like ours can attract more customers with the help of an immersive sensory experience, allow you to cull precious real-time marketing insights, keep track of inventory, and adjust shelf display in seconds to suit a particular customer base.