In: Digital Marketing


Grow your business with digital marketing as traditional marketing is fading away with modern marketing technology and trends. While there are many similarities between traditional marketing and digital marketing, there are also key differences that can make the difference between a winning campaign that allows you to earn money and a losing campaign that leads nowhere.

First step, traditional marketing and digital marketing are not that different before doing something. You must first clearly identify and define your target market and who you are trying to reach. This is crucial because your target market will determine how it is advertised, where it is advertised and what is advertised. For example, you’re going to want to use a very different message to sell to a 63-year-old grandmother who loves gardening and lives in Bengaluru and to a 22-year-old man who recently graduated from college, likes Music, and lives in Delhi. These markets are likely to respond to completely different images and messages, also they are likely to hang out in different places online. Defining them clearly first allows you to target them better. It saves you time and money by not marketing to people who probably don’t care what you offer.

The second step, which is to create content that is liked by the platform like YouTube. Create content that others create, regardless of the platform they use, then leverage and create content that you feel is right. Now there is an important note here, no matter what content you create, whether it’s an ad or an article instead of an image, you should draw a thin line between sitting in and standing out. This way of describing is that you want your content to stand out, but for the right reasons, not because it seems like it doesn’t belong there. Some examples of multimedia content that stand out would be taking great photos of unique products or brands for Instagram. Writing attractive and engaging articles on LinkedIn. Keeping your Facebook friendly, social and human. Keeping your tweets on Twitter short and attractive. Be sure to always send a clear and consistent brand message so that your results become more complicated over time.

One of my favorite things about digital marketing is the ability to track the performance of your campaign. Unlike traditional marketing, we really don’t know how many people have seen your message or done something about it. With digital marketing you can measure everything, in fact there are too much Information. That’s why we almost always suggest simplifying it as much as possible, which generally allows us to narrow it down to a key metric to monitor. If your goal is to get people to see your message, the metric is the impressions remembered, that is, the number of times you have shown it. If your goal is to get more clicks on your website’s landing page or in your shopping cart, you can measure it with Google Analytics. If your primary goal is to get users to take action online, take a look at the conversion metrics. Whether it’s conversions, calls, clicks, or visits to key pages, the best way to start is to choose one and then measure the performance continuously. You can find ways to change or upgrade over time.