Trojan Plywood is South India’s leading Plywood brand. However, it does not have the deep pockets like its competitors who are established national players. Also, the industry is largely unorganized; hence it is full of myths, lies & miscommunication.
Break the myths & lies associated with Plywood
Be the Flag-Bearer of Truth related to manufacturing & usage of Plywood. Since it is largely a low-involvement product category, educate the Influencer community. This community is made of Architects, Dealers & Carpenters. We created a Brand Mascot, Mr. Trojan and made him a spokesperson of the category enlighten & educate the Target Audience about the Reality & Usage of Plywood.
The whole Influencer community was shaken by the sharp, straight, candid & to the point communication. They never thought that a knows brand like Trojan would take this drastic step of putting out Truth & Facts about Plywood.