Cosco India is India’s leading Sports & Fitness brand. It launched its Personal Care range in July 2022. They made their new product range available on their e-commerce website (D2C model), Amazon & Flipkart. They wanted to make a noise in the cluttered social media about their foray into a new product category.
Social Media Marketing
Micro & Macro Influencers announcing the launch
Cosco Personal Care
We approached Micro & Macro Influencers in the Sports and Health & Fitness segment. We developed relevant individual scripts for these individual influencers basis their TG’s taste, acceptance & liking. They were made to present Cosco Bodywash & Handwash as the most affordable Green personal care products. That is, we are Sulphate-Free, Paraben-Free and made of Plant based moisturizers.
We reached more than 5L relevant audience with an engagement upwards 1L on Instagram and saw an increase in sale by 24%.