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Paid Marketing Services
Paid marketing delivers immediate, measurable pipeline while your organic SEO, AEO, and GEO efforts compound over time. Digipuush runs Google Ads and Meta Ads campaigns for Indian businesses with a strict focus on cost per lead and return on ad spend.
What does a paid marketing engagement include?
Every engagement starts with audience and competitor research, followed by campaign build-out across the right mix of Google Search, Display, YouTube, and Meta placements. We build or optimize landing pages for conversion, then run continuous testing on creative, targeting, and bidding strategy.
How does paid marketing fit alongside SEO and AI visibility work?
Paid campaigns give you immediate visibility and lead flow while organic channels — SEO, AEO, and GEO — build compounding visibility over the following months. Most clients run paid and organic together rather than choosing one.
Do you manage ad spend or just the management fee?
Ad spend is billed directly by the platforms (Google, Meta) to your account; Digipuush charges a separate management fee for strategy, execution, and optimization.
How is paid marketing priced?
Management fees are scoped based on ad spend and platform complexity. Contact us for a proposal tailored to your budget and goals.
Frequently asked questions
Which ad platforms do you manage?+
We run campaigns primarily on Google Ads (Search, Display, YouTube) and Meta Ads (Facebook and Instagram), selecting platforms based on where your specific audience spends time and researches purchases.
How do you measure success for paid campaigns?+
We track cost per lead, cost per acquisition, and return on ad spend, reported monthly against agreed targets, rather than surface metrics like clicks or impressions alone.
What's the minimum ad budget you recommend?+
For most B2B service businesses in India, we recommend a minimum monthly ad spend of ₹30,000–₹50,000 to gather enough data for meaningful optimization, separate from our management fee.
Do you offer lead generation campaigns specifically?+
Yes — lead generation is one of our most common paid marketing engagements, combining targeted ad campaigns with conversion-optimized landing pages.
Written by
Anil Gorraladaku
Founder, Digipuush
Anil Gorraladaku is the founder of Digipuush, an AI-first digital marketing agency based in Bangalore. He has spent over a decade helping Indian brands grow through search and, more recently, pioneering Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategies that get businesses cited by AI systems like ChatGPT, Perplexity, and Google AI Overviews.
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