Why do you need B2B email lists?
Having extensive B2B email lists help in mitigating time spent on digging out contact information of relevant people in other organizations. Digipuush has an email database for every industry and profession, which is focused on enhancing your network and implementing multi-channel campaigns. Lead generation is one of the toughest tasks that sales and marketing teams face.
“Email has an ability many channels don’t: creating valuable, personal touches – at scale.” – David Newman, Marketer and Author
Lead nurturing emails have a CTR of 8% when compared to general emails. 37% of B2B marketers employ automation for lead generation.
Marketing is a constantly shape-shifting landscape, changing with the economy, type of businesses, and industrial focus. But there is one factor that remains the same – the focus on customers. B2B sales cycles are some of the longest and has customer relationships that last years.
Email marketing, using B2B email lists, is the simplest and easiest way to scope out potential customers. Emails are also the most impactful of all lead generation methods. It is expected that 4.3 billion people will have access to or use email by 2023, which is an exponential growth in the number of potential customers for businesses.
This is where B2B email lists come in. Email databases can have a critical impact on your strategy and business focus with expertise in database management considerably reducing cost, time, and effort. Having ready email lists has multiple advantages. Some of them are
Email marketing with B2B email lists is one of the proven methods that delivers strong returns on investment. According to Campaign Monitor, email has the highest ROI and is 40 times more effective at sourcing leads compared to Facebook or other social media channels. B2B email lists like ours have specific databases to match your business goals and immediate targets, and to reach a wider section of the population.
Conversions that last
Leads nurtured on email turn into conversions that last. An email list can be the perfect way to capture a large number of customers at the same time because it is already a targeted list. Emails are the best way to ensure that you remain at the top of the prospective lead’s mind by reminding them of your products, introducing new launches and offers, and offering special rates.
Expand audience targeting opportunities
The more the data the sharper your audience focus. Having a pre-built email database is ideally sorted by verticals, companies, revenue, and many other factors, which allow you to hone your marketing goals. Data-driven marketing brings more speed and higher accuracy to your campaigns. Sixty-three percent of marketers have already increased their spending on data-driven marketing and B2B email lists are, no doubt, part of their investment.
Diversify your marketing
A rich set of leads are never generated from the same source. A ready B2B email list is made up of information gathered from various sources, which enable you to diversify your marketing. A well-made email database allows you to do social media marketing, telemarketing, and email marketing to reach offline and online customers.
Why choose Digipuush?
Now that you know the benefits of investing in B2B email lists the next question is that of veracity. How can you ensure that the B2B email lists you have bought are useful and serve well in boosting campaign rates by reaching your target audience? Experienced lead generation professionals like Digipuush have the network and the reach, to collect swathes of data and present them to you in a way that suits your business. Our top-of-the-game team of experts make sure that the email lists that you have are updated and in tune with current changes in the market.
Based on our experience and qualifications we can tell you how to distinguish between a qualitative email database and one that will not fulfil your marketing needs.
Here are a few of the dos and don’ts to keep in mind when you invest in an email database and the reasons why you should always choose a reputed provider.
Hitting hyper-local audiences
Lead generation agencies like Digipuush makes sure that email lists are crafted to suit the right set of audiences for your business. Before we provide you with a database we take time to understand your goals and your sort audiences down to the smallest preference.
Email lists receive a bad rap because they are often not updated, resulting in a high bounce rate. B2B email lists need constant updating to reflect changes in the organizations like new affiliations, partnerships, roles and locations among other factors. However, data vendors tend to be lax and in the absence of a timely scrubbing, B2B email lists can turn out to be a dead investment. With Digipuush you can be rest assured of getting quality as well as quantity as our email lists are updated frequently and well-edited to preserve the strongest of leads.
Beware of the spam trap
Email marketing can be tricky. As a marketer, you have to always watch out for spam filters, anti-spam regulations, and words that constantly get added into spam trigger lists. Inbox placement rate, a figure derived from the number of emails that reached the target lead’s inbox, is one of the key factors that determine the usability and quality of a B2B email list. An exhaustive 2016 report by Return Path shows that the global average inbox placement rate was 79%, which was a decline from 82% in the third quarter of 2015. When you choose Digipuush you are getting a highly qualified team at your disposal who make sure that your emails reach the right people.
One of the biggest issues with B2B email lists is that they are not segmented into appropriate buckets with a thorough, professional vetting process. Email database vendors try to club together opt-in and cold contact lists to make their offerings look bigger and more inclusive. However, opt-in emails are never the same as cold contacts and it’s the job of the vendor to convert cold contacts to opt-ins. Making sure that you go with a reputed marketing agency like ours will guarantee that your emails don’t get complaints or land in spam.
Possibility of new prospects
Consider this situation – you buy a B2B email list that matches your industry, buyer persona, and other factors. With everything in place, it is expected to reach the right audience and give you new leads. However, once you begin working the email list you realize that most of them have already bought similar products or are not looking to buy for other reasons. Most vendors do not take into account that they could have sold similar lists to your competitors. To counter this problem, Digipuush sits with you to build a fresh email database that matches all your requirements using techno graphics, demographics, and other industry-related information.
Exclusive features of Digipuush B2B email lists
At Digipuush, our goal is to ensure quality and consistency at all times with our email databases. We have B2B email lists that are aimed at supporting your business goals by helping you build long-term relationships. Our email lists enable you to reach clients directly, put together an exemplary business directory, generate leads that convert, find good talent, and trade partners among others. Some of the features of our special email lists include
There is a lot of work that happens at the backend before we hand over a B2B email list to you. We verify every single contact and the affiliated information on the list to make sure that they are active, genuine, and currently functioning leads. We have multiple levels of data verification processes in place to ensure quality.
We take care to provide as much information as possible in our email lists to give you the maximum value. Apart from regular fields like designation, contact details, company, and industry, we give you verified information about finances, revenue, taxes, and other important data. The comprehensive B2B email list is all you will need to boost your sales and make long-lasting client relationships.
Current and relevant data
The well-trained data collection team at Digipuush works round the clock to keep information updated and fresh. Emails, contact numbers, website links, and all other information is obtained from trusted sources, and compiled, verified, and monitored to ensure its currency.
Customized email lists
We understand that not every business is the same. Even if you share an industry with millions of other companies your business is unique. That’s why we deliver email databases that are tailored to your business. We analyze your requirements, and our marketing team breaks them down into target goals. We then align our B2B email lists to match those goals so that you save time, and reach your organization milestones effortlessly.
Email database management
Additionally, we help you manage your existing email databases to keep them relevant. We help clean, update, check profiles, and organize your email lists to ensure the best engagement and delivery rates.